Ferrari reveals new organization and senior team that will face power crisis With Reuters


© Reuters. PHOTOS: Monza, Italy – September 12, 2021 Ferrari CEO Benedetto Vigna and teammate Mattia Binotto are seen wearing protective masks before the competition REUTERS / Jennifer Lorenzini / File Photo

MILAN (Reuters) – Ferrari’s new CEO on Monday unveiled a new organization with a change of leadership to enhance its technical capabilities and stabilization of high-tech vehicles that embrace electric vehicles.

Benedetto Vigna, a former technical expert and former chief of chip maker STMicroelectronics (BN :), took over as CEO in September with the Ferrari (NYSE 🙂 driving force in a new era of clean, quiet and connected mobility.

Tasks that include “Product Growth and Research & Development”, “Digital & Data” and “Technologies & Infrastructures” will now be presented directly to the CEO, Ferrari said in a statement.

As part of the restructuring process, the company appointed Gianmaria Fulgenzi – at Ferrari since 2002 and recently the head of the retail industry in its fast-moving segment – as head of product development, it said.

Ernesto Lasalandra was hired from former Vigna employers, STMicro to become head of research and development at Ferrari.

Silvia Gabrielli, a co-founder of Ferrari in 2019 from Microsoft (NASDAQ :), was selected as digital and data leader to promote “a digital transformation process for the entire company, ensuring data flow and digital focus.”

“The new organizational structure promotes skills, streamlines and enhances internal relationships with friends,” Ferrari said in a statement.

Ferrari also hired Angelo Pesci from STMicro, where he spent more than 20 years working on financial planning, logistics and logistics, operations and operations. He was chosen as the biggest buyer and best in the Italian company.

Bestinver analyst Andrea Trovarelli said in a report that Vigna decided to hire two STMicroelectronics executives showed that the CEO “turned to trusted allies to help him change and put the manufacturer on the power line.”

Ferrari has confirmed Mattia Binotto as the manager of his Formula One racing team, it added.

One of Vigna’s first major issues, Ferrari last month said it was undermining its leadership, with three executives leaving the company.

Former Chief Technology Officer Michael Leiters and Chief Brand Diversification Officer Nicola Boari, who oversees Ferrari’s push to continue its high-end car business, unveiled in June for its first in-house fashion team.

Vigna will soon be running a “Brand Diversification” project, Ferrari said.

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