Classic Gap Hoodie Now With NFT. Can It Solve Company Problems?

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Writer Veronika Bondarenko American clothing retailer is joining the likes of Nike, Mattel and Adidas with the NFT series. First came the Kanye West alliance, then the top Balenciaga brand and now The Gap (GAP) is running the crypto world with NFTs of hoodies. On Thursday, a San Francisco retailer known for its American style of clothing stopped collecting non-fungal markers (NFTs) on the Tezos blockchain. Rising in price from $ 8.30 to $ 415, NFTs display a wide variety of Gap sweatshirts with hoods and sometimes come with a sweaty sweatshirt. …

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